As part of the brand refresh from the design side, I helped shape Louis Berger’s identity beyond visual expression—embedding storytelling as a core element. The brand was positioned to ensure every touchpoint, from proposals to client interactions, reinforces a consistent and meaningful narrative. By leveraging storytelling, Louis Berger not only communicates information but also carries forward its institutional knowledge, culture, and what makes it distinct in the market.
A video showing what was achieved through effective storytelling and how the brand refresh made Louis Berger relevant again.
Louis Berger Website
Louis Berger needed a website to build credibility for its brand and also promote itself. It was something that had to include as a brand, since the company has a wide array of markets and services. The Louis Berger website would allow its clients to see what its brand is all about, while showcasing its services with inclusion to the company’s mission and vision.
