Hey there, I’m Rohan, and welcome to my portfolio!
I’m a freelance Creative Director/Strategist with serious love for all things creative.
I am a design strategist with over 20 years of experience, who applies a strategic approach when solving design-related problems. Based on this approach, strategies are developed and implemented for clients. My work has evolved from print and multimedia to design thinking and strategic consulting, including coaching teams on sustainable design and cross-functional innovation.
In recent years, I have integrated AI into my design practice, using generative tools to enhance ideation, streamline workflows, and optimize visual storytelling. This has allowed me to bridge the gap between design and technology, enabling data-informed creativity, scalable content production, and forward-thinking design solutions.
As a result, I have consistently found myself at the intersection of design, ingenuity, and emerging technology across cultures. My professional journey has also led me to speak at corporate and educational institutions around the world, sharing insights as an experienced design and innovation leader.
I am a design strategist with over 20 years of experience, who applies a strategic approach when solving design-related problems. Based on this approach, strategies are developed and implemented for clients. My work has evolved from print and multimedia to design thinking and strategic consulting, including coaching teams on sustainable design and cross-functional innovation.
In recent years, I have integrated AI into my design practice, using generative tools to enhance ideation, streamline workflows, and optimize visual storytelling. This has allowed me to bridge the gap between design and technology, enabling data-informed creativity, scalable content production, and forward-thinking design solutions.
As a result, I have consistently found myself at the intersection of design, ingenuity, and emerging technology across cultures. My professional journey has also led me to speak at corporate and educational institutions around the world, sharing insights as an experienced design and innovation leader.
Highlights of my experience include:
1. Was part of and helped lead the brand refresh of Louis Berger from the design side, working closely with cross-functional teams to reposition the brand for the current marketplace. Collaborated with stakeholders to translate strategic objectives into a cohesive visual identity and design system. Contributed to the development and ongoing management of the brand, ensuring consistency across all touchpoints. Supported the implementation and rollout of the refreshed brand across both digital and print platforms. (Link)
2. Solely responsible for creating the look, feel and presentation of the Riyadh Metro bid to the Transportation Ministry of the Kingdom of Saudi Arabia, resulting in winning the bid worth 700 Million USD (Link)
3. FINA Diving World Series 2009 in Doha Qatar was shortlisted and won the Sport business Sport Event Management Awards for 'Event Look' category (Link)
4. Awarded Sports Event Management Awards 2009Brand Presentation for the Women’s Tennis Association - WTA (Link)
5. Awarded a place in the Wimbledon museum for best artwork for the ATP Tour 2010. (Link)
Apart from being creative, I also love traveling to wherever the wind takes me, and being immersed in different cultures. So far, I’ve managed to scour 73 different destinations and counting! It could have something to do with living in 11 different countries growing up…
STILL! I can’t keep put, and I value all the experiences that this globe has given me. I hope through my experiences, I can share and educate others about some of the truly incredibly sights I’ve had the pleasure of witnessing, and of the superb hospitality of many of the people I’ve been honored to meet. In fact, the only way I can think of articulating what it means to travel is to use this quote:
“Travel is the only thing you buy that makes you richer.”
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Never was a truer word said.
On a side note, I am following my dream of promoting educational reform through Creative Thinking. So far, it’s probably my most exciting journey yet.
Boat ride on the Rio Negro, Amazon